Alliances and loyaltyMerchant alliances and loyalty programmes: the complete guide
A merchant alliance programme is a network of negotiated discounts and perks that a bank, insurer, telco or payment scheme offers to its customers under its own brand, with the merchant honouring the offer at the point of sale. Running one means recruiting and renegotiating with merchants, configuring offers by card BIN, checking that staff honour them, handling cardholder and merchant queries, and reporting on redemptions. FetchSky runs these programmes end to end: 5,000+ merchants, 50+ cities, 5 million+ cards served, over ten years. A loyalty engine such as Mintly is the complementary piece, rewarding transactions with points rather than discounts.
