Case study
EFU Life WIN
The challenge
A wellness-linked insurance policy only works if customers use it every day. The app had to feel as engaging as a fitness app while staying accurately connected to the policy underneath.
The solution
We built the EFU Life WIN app as the single front door to all four systems, so customers never see the complexity behind it.
The impact
- 4 systems behind one app
- 0–1,000 the range of the Health Score
- 7 parameters on the Wellness Wheel
- 6 health and wearable platforms it syncs with



