Skip to content
FetchSky

Merchant alliance services

Turn every card swipe into a reason to choose you

End-to-end merchant alliance programmes for banks, insurers, telcos and payment schemes. We handle the merchants, technology and marketing, so your brand stays front and centre.

Talk to our teamSee our work

What we build

What does a merchant alliance programme include?

FetchSky runs merchant alliance programmes for banks, insurers, telcos and payment schemes: a curated network of more than 5,000 merchants in over 50 cities, discounts configured by card BIN in our own discount management system, and the marketing to promote them, all presented under the client’s brand. The programmes serve more than 5 million cards, built on over ten years of running alliances.

  • Curated merchant network

    5,000+ merchants across dining, lifestyle, health, entertainment and travel.

  • Your brand, not ours

    Every offer is presented under your name.

  • Tiered benefits

    Discounts and perks by customer type, across restaurants, retail brands, entertainment, education, salons, wellness, airport lounges, sports and more.

  • Dedicated alliance team

    We negotiate stronger offers, and mystery shoppers verify they are honoured.

  • Data-driven optimisation

    Transaction analytics and market insights to refine your programme.

  • Quality checks

    Regular mystery shopping to keep offers accurate and honoured.

  • Customer support

    A call centre and ticketing system for your cardholders and your team.

How it helps

What can an alliance programme do for your brand?

  • Give customers a reason to choose you

    Discounts and perks at merchants your customers already love, every time they use your card or app.

  • Stay top of wallet

    Offers across dining, lifestyle, health and entertainment keep your card the one people reach for.

  • Keep your brand in front

    Every offer is presented under your name, in your app and channels — not ours.

  • Know what works

    Transaction analytics and market insight show which offers drive usage, so the programme keeps improving.

Our work

What have we built for our clients?

Pick a project to read what the client brought us, what we built, and what changed.

All case studies

Peekaboo Guru

Every deal and nearby place, in one guide

500,000+

monthly active users

Before
In Pakistan, discounts are everywhere but hard to find. A cardholder's bank deal might sit on one website, a telco offer in an SMS, a brand's seasonal sale on social media, and a discount app's merchant list somewhere else entirely. Merchants and offer providers faced the opposite problem: their reach depends on customers happening to see a promotion at the right moment.
What we built
A complete lifestyle guide with a deals engine at its core. Instead of acting as yet another discount provider, it brings every provider together and puts them on a map.
The result
500,000+ monthly active users · 1 app deals, brands and places · 5 offer sources: brands, banks, telcos, insurers and apps
Read the Peekaboo Guru case studyRead the Peekaboo Connect case study

How we work with you

How does a merchant alliance programme work?

Step by step, from the first conversation to a system your teams rely on — and we stay after launch.

Step 1 of 5

Discover

We understand your cardholder base, goals and budget.

What you get

A clear picture of your customers and what the programme should achieve.

Quality and security

How do we make sure it keeps working?

The standards banks and insurers hold us to, on every project.

  • Built to last

    • Reviewed and tested before every release.
    • Designed for the load and the security your industry needs.
    • Documented, so it never depends on one person.

  • Safe with your data

    • Access limited to what each person and system needs.
    • Security reviews and audit trails, as banks and insurers expect.
    • Hosting in your own cloud or region where that matters.

  • Kept running after launch

    • Monitoring, updates and fixes — not just a launch.
    • The people who built it stay to run and improve it.
    • You decide how much we run, and how much your team does.

Choosing a partner

What should you ask any partner?

Questions worth asking whoever you talk to — with our answers.

  1. How big is your merchant network?

    5,000+ merchants across dining, lifestyle, health, entertainment and more.

  2. Whose brand do customers see?

    Yours. Every offer is presented under your name.

  3. How do you make sure merchants honour the offers?

    Regular mystery shopping keeps offers accurate and honoured.

  4. Who supports our customers?

    A call centre and ticketing system for your cardholders and for merchants.

  5. How will we know it is working?

    Transaction analytics and market insight, reported back so the programme can be refined.

  6. Can we start small?

    Yes. Start with a free consultation; we will design a programme around your budget.

Technology

What do we build with?

Proven tools we know well, chosen for each project.

  • Firebase
  • OneSignal
  • Google Analytics
  • Google Maps Platform
  • D3.js

Insights

What have we learned along the way?

Practical reading for business teams, from our work.

All insights

Frequently asked questions

[1]

What is a merchant alliance programme?

A set of discounts and privileges at partner merchants that a bank, insurer, telco or payment scheme offers its customers, to make its card or policy the one they choose and use.
[2]

Who is it for?

Banks, insurers, telcos and payment schemes that want card or customer offers without building and running a merchant network themselves.
[3]

Whose brand do customers see?

Yours. Every offer is presented under your name, not ours.
[4]

How are discounts configured?

By card BIN, in our discount management system, with caps and limits per campaign and real-time redemption data.
[5]

How do you make sure merchants honour the offers?

A dedicated alliance team manages merchants, and regular mystery shopping verifies that offers are honoured accurately.

Ready to build an alliance programme that drives engagement and loyalty?

Let’s design one around your cardholders and your budget. Or write to us at contact@peekaboo.guru.

Talk to our teamSee our case studies