# Peekaboo Connect: digital banking, plug and play, at 15 banks Peekaboo Connect — banking, PK. Engagement began 2016. The relationship is ongoing. A plug-and-play digital transformation suite now used by 15 banks in Pakistan. - **Product:** Peekaboo Connect, a SaaS digital transformation suite by FetchSky - **Industry:** Banking, insurance and financial services - **Market:** Pakistan - **Adoption:** 15 banks in Pakistan - **Delivered through:** Mobile apps, websites, social media plugins and chatbot APIs ## In short - Peekaboo Connect is a SaaS digital transformation suite built by FetchSky, used by 15 banks in Pakistan. - Peekaboo Connect's modules include deals, instalments, rewards, auto finance, branch and ATM locator, loyalty, onboarding and chatbots. ## In numbers - 15: banks in Pakistan - 9: ready-to-use modules - 4: channels from one platform: app, web, social and chatbots ## Overview Banks want to offer customers modern digital experiences, but building each one from scratch is slow and expensive. Peekaboo Connect solves this with a collection of ready-to-use modules that digitize common banking products and processes, from deals and discounts to branch locators and account opening. FetchSky built it as a SaaS platform, so banks can switch on the modules they need and deliver them across their mobile app, website and chatbots, powered by the same data. ## The challenge Pakistani banks were competing to deliver better digital experiences, but they faced common hurdles: - Long build times: developing individual features such as an instalment calculator or a branch locator in-house can take months. - Scattered channels: customers use the app, the website, WhatsApp and Facebook, and each needs consistent information. - Data that needs care: merchant offers, branch details and product catalogues must be rich, accurate and always up to date to be useful. - Customer engagement: it is not enough to offer rewards and discounts — customers must discover them and act on them. ## What are the modules? Peekaboo Connect picks up different processes at a bank and delivers an end-to-end technology solution, along with the data management behind it. Banks choose the modules that fit their needs. - **Deals and discounts:** A searchable catalogue of card offers and merchant deals, backed by rich merchant data that helps customers decide and act. - **Instalment plans:** A digital version of the bank's instalment feature. Customers filter by category, card type, price and brand, and a calculator shows the 0% markup or applicable markup. - **Rewards and cards:** A digital rewards catalogue where customers can search by points, category, brand and price. - **Auto finance:** A discovery experience for car buyers with augmented reality, 360-degree tours, specs and prices, and proximity alerts at dealerships. - **Branch and ATM locator:** Branches and ATMs on a map, with amenities such as Saturday opening and lockers. - **Network optimisation:** A proprietary algorithm that helps banks decide where to open a branch or ATM, and which existing ones to close. - **Digital loyalty system:** Banks set criteria and rules, then run rewards and privilege campaigns across their digital platforms. - **Digital onboarding:** Location-based onboarding for products and services such as account opening, Hajj applications and remittance accounts (RDA). - **Chatbot:** WhatsApp and Facebook chatbots covering balance inquiries, branch locator, offers and onboarding, deployable in-house or on the cloud. ## How does it work? - Plug and play: banks adopt the modules they need and add more over time. - One platform, every channel: the same suite powers the bank's mobile app, website, social media plugins and chatbots. - Flexible deployment: chatbots can run on the bank's own infrastructure or in the cloud, to suit each bank's policies. - Managed data: FetchSky handles the merchant, branch and catalogue data behind the modules, keeping it standardized and current. ## Where is it live? Peekaboo Connect is currently live with UBL, HBL, MCB, Allied Bank, Meezan Bank, Bank of Punjab, Faysal Bank, Bank Albaraka, Bank Al Habib, Habib Metro, Bank Alfalah, JS Bank, MCB Islamic, Askari Bank, Bank of Khyber, EFU Life, Jubilee Life and Onic. ## How we built it FetchSky built Peekaboo Connect as a SaaS platform: modules a bank switches on, delivered to its mobile app, website, social media plugins and chatbots from the same data — with FetchSky managing the merchant, branch and catalogue data behind them. ## Outcome Peekaboo Connect has become a trusted digital partner for banks in Pakistan, now serving 15 of them. Banks launch new customer experiences faster, keep their channels consistent and give customers one place to find offers, rewards, branches and services. ## Outcomes - Banks using the platform: 15 banks. ## Questions ### What is Peekaboo Connect? A plug-and-play SaaS suite of banking modules — deals, instalments, rewards, auto finance, locator, loyalty, onboarding and chatbots — delivered across app, web, social and chat. ### How many banks use Peekaboo Connect? 15 banks in Pakistan. Source: https://fetchsky.com/case-studies/peekaboo-connect